Head of R&D at Essential: ‘We aren’t done, not by a long shot’

  • The Essential Phone is out of stock and that stock will no longer be replenished.
  • This news led many to believe that the company as a whole is going down in flames.
  • However, Essential’s head of research and development tweeted that the company isn’t done, “not by a long shot.”

Late last week, we found out the Essential Phone’s stock had run dry and would not be replenished. Many news publications took that information and ran with it, posting headlines such as “The Essential Phone is dead,” and “RIP Essential Phone.”

After reading headlines like those, one might jump to the conclusion that Essential itself is dying as well. However, Jason Keats — the head of research and development at Essential — would beg to differ. Shortly after the headlines began making their way across the ‘net, Keats took to Twitter to dispel the rumors:

In the tweet, Keats says that the negative headlines about “the death” of the Essential Phone simply fuel his desire to succeed with the company going forward. He ends the tweet by saying, “We [Essential] aren’t done, not by a long shot.”

While this isn’t quite an official announcement from the company, it does seem to suggest Essential is simply transitioning at the moment. Although Andy Rubin — the founder and head of Essential, and the so-called “Father of Android” — is in some trouble right now in both the PR and legal sense, and the company just laid off a third of its workforce, it appears all that bad news combined with the end of Essential Phone production isn’t what it seems to be.

In fact, back at the beginning of November, Keats posted this cryptic tweet about some big news at Essential:

While no concrete information is relayed in that tweet, it does seem to suggest there’s something big in the pipeline. That something might make an appearance next week at CES 2019, if rumors surrounding Essential are to be believed.

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It should also be mentioned that Keats might not be the most reliable source when it comes to relaying company news. In the thread of comments under his tweet about the company not being done, someone cheekily referred to the headphone jack as being “essential,” referencing the fact that the Essential Phone does not have the much-loved port. Keats responded with an angry-sounding message in which he claims responsibility for the removal of the jack because he hates it and feels it drives phone design in bad directions.

However, Keats then deleted that tweet shortly after.

Luckily, the tweet has been preserved in the screenshot below:

While people delete tweets all the time, it doesn’t make a person look too reliable when they are in the habit of going “off script” for a bit and then deleting their statements. With that in mind, take any information Keats delivers on Twitter with a grain of salt.

What do you think? Is Essential going to make one of the biggest potential comebacks in mobile history, or is the company just hanging on by a thread? Let us know your theories in the comments.

NEXT: The Essential Phone Audio Adapter HD is here (a year too late)

Source: Android Zone

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Source: Android Zone

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Samsung’s next Galaxy On smartphone might have an Infinity Display

  • Samsung will reportedly launch a new Galaxy On smartphone in the first week of July.
  • The device might include an Infinity Display, though not much specifics are known at this point.
  • Samsung hopes to use the Galaxy On smartphone to better compete with Chinese brands.

From the Galaxy A6 and A6 Plus to the Galaxy J6 and J8, Samsung’s Infinity Display slowly trickled down to the company’s mid-range smartphones. It looks like the technology will also trickle down to the next Galaxy On smartphone, reported The Economic Times.

According to unnamed sources, the device will feature a Super AMOLED Infinity Display, an Exynos processor, 4GB of RAM, and 64GB of built-in storage. Sources also alleged that Samsung will launch the Galaxy On smartphone in the first week of July.

As for the rest of the Galaxy On smartphone, it could be a rebranded version of one of the devices Samsung announced in May.

Editor’s Pick

Interestingly, the company will reportedly only sell the device online in an effort to better compete with Chinese brands that built a strong online presence. Xiaomi is one such Chinese brand and is currently the market leader with a 30.3 percent market share. Samsung currently holds 25.1 percent of the smartphone market in India, while Oppo is third with 7.4 percent market share.

Its online-only availability should help keep the Galaxy On smartphone’s price down. Samsung also reportedly plans to launch a digital campaign before the device’s launch to capture some mindshare.

Still, Samsung still faces an uphill battle if it hopes to square off against Xiaomi’s popular Redmi series. Xiaomi recently announced the Redmi 6 Pro, which will likely sell as well as its predecessors.

Source: Android Zone

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